Most products fail not because of bad design, but because nobody validated them with real users first. I research, design, test, and build in Webflow, so you go from insight to live product, all under one roof.
Companies often struggle to convey their solutions to the right target audiences, not because their mission is wrong, but because their digital experience creates a barrier between the solution and the users. These are the 3 most common issues:
Impact ventures often have business models or value propositions that are unfamiliar to users. Before you invest in development, I run structured research to find out what users actually understand, what creates hesitation, and what would move them. You get evidence before the big spend not after.
Mission-driven organisations are often taken less seriously because their digital presence doesn't reflect the quality of their work. If your impact data is buried, your message is unclear, or your product feels unfinished, users leave before they understand what you offer. I help you identify exactly what your audience needs to see and design the experience that builds that trust.
For impact-driven products, low conversion is often a trust and education problem, not just a UI problem. Users need to understand and believe before they act. I use behavioural data, heatmaps, and user interviews to find exactly where that breaks down and fix it.
Everything startups, scale-ups and medium size companies need to design products, launch websites, and drive growth, without the overhead of full-time hires.
I help you de-risk your service launch or feature by validating your value proposition with real users before you invest in heavy development.
I combine data analysis, behavioral psychology, and AI-powered CRO to find exactly where and why you're losing people.
Visual inconsistency costs you trust and development time. I build the visual infrastructure and the design system that makes your brand look credible to your audience and easy to scale for your developers.
I build and launch your product directly in Webflow, no handoff to a separate developer, no translation losses, no waiting. You get a live, fully responsive product faster and at a fraction of the usual cost, with the flexibility to update it yourself after launch.
Choose between a curated selection of Full Projects, to dive deeper into how I run projects from ideation to execution. Or check the Design Bites for quick glance at different mini-projects.
Collections of full projects showing the problem, how it was solved, and the results.
Quick and easy to scroll Design Bites collected from various projects.
Explore Design BitesFour reasons why working with me brings value to your product.
Design decisions grounded in real user behaviour, not assumptions.
From research to live product, without handoff gaps or translation losses.
I understand the specific communication and trust challenges that impact organisations face.
Design infrastructure that grows with your organisation, not just your current sprint.
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Great product design isn't a guess; it’s an evidence-based decision. Through my strategic partnership with UserSense, I provide European startups with a professional research engine that bridges the gap between raw data and design execution. Here are 3 reasons why this is your winning ticket to build a solid and scalable product that users love:
I am parter with UserSense, a UX Research agency that offers various research services, including recruiting. Beign partners allows me to lead the research project from start to end, while counting on their speed to recruit participants that match your target audience.
By leveraging UserSense’s unmoderated and moderated testing infrastructure, I can gather high-fidelity user feedback in 48–72 hours. This allows us to keep a high-velocity design pace without skipping the validation step. I can then translate localized insights into a solid UI/UX roadmap before writing a single line of code.
Through the strategic partnership with UserSense I can access and interview thousands of qualified participants across EN, DE, FR, NL, ES, and IT so you don't need to hire local agencies in every market. I manage the native research operations and build designs that convert based on users’ feedback.
I mainly work with (but not limited to) startups and medium-sized companies, especially product teams that need to move fast, improve usability, or optimize conversion.Whether you’re launching an MVP, redesigning a feature, or scaling an existing product, I adapt to your stage and needs.
I do both, and each requires a different strategic toolkit:
For Existing Products (Optimization): I use behavioral data, heatmaps, and multilingual user testing to identify exactly where users are dropping off or losing trust. This is my Impact Accelerator track, where the goal is immediate ROI.
For New Products (Validation): My focus is on risk mitigation. I help you move from a "gut feeling" to a validated roadmap. Using my Validation Sprint, we test core assumptions with native-market users before you invest in development, ensuring you don't build a product nobody wants.
I can work on a hybrid model or remotely.
I’m based in Brussels so I can work on a hybrid base if the customer is based in Belgium or nearby. Alternatively, I can also work fully remotely with teams worldwide.I’m comfortable collaborating async or joining your existing tools and rituals (Slack, Figma, Jira, Notion, etc.).
