Open to freelance roles
👋
Open to freelance roles 👋
Senior Product Designer.
Data-driven, business-oriented.
Through Product-Market-Fit and Conversion Rate Optimization, I help businesses to research, design and optimize high-performing products. Partnered with enterprise-level testing infrastructure, I manage native-market user testing in 6 languages 🇬🇧🇩🇪🇫🇷🇪🇸🇳🇱🇮🇹 saving your team months of unnecessary development.
Based in Brussels, remote-friendly worldwide 🌍
I can help your product doing justice to your mission.
Businesses often struggle to convey their solutions to the right target audiences, not because their mission is wrong, but because their digital experience creates a barrier between the solution and the users. These are the 3 most common issues I’ve encountered:
The Validation Problem
“Will people actually pay for, or use, my product?”
Many founders build an entire platform based on assumptions, only to find that having a great mission doesn't always translate into user action.Before you spend your budget on development, I can help you run user discovery workshops and rapid prototyping. I can test your value proposition against real-world friction to ensure you are building a product that solves a burning pain point for your community, and for which they are willing to pay it for.
The Trust Barrier Problem
"How do we prove to our community that our product is better than the rest?"
In a world of the screams for attention, users are skeptical. If your UI feels "cheap", your content uninteresting, your copy “salesy “ or your data is buried in a PDF, you lose the trust required for conversion.To overcome this problem, I can help you define who your target audience is and what are their needs, motivations and pain points. With this information we can then optimise how your content and impact data is displayed, ensuring that only high-converting content, relevant to your audience, is displayed in the design.
The Growth Ceiling Problem
"We have users, but why aren't they sticking around or converting?"
You’ve reached an initial audience, but your growth has plateaued. You’re losing people at the sign-up page and you don’t know why.I can supporting you in moving from intuition-based design to evidence-based design. By analyzing heatmaps, running A/B tests, usability tests and streamlining your funnel, I identify exactly where and why your product is losing momentum. I turn your existing traffic into a loyal, active user base.
My verticals
Everything startups, scale-ups and medium size businesses need to design products, launch websites, and drive growth, without the overhead of full-time hires.
Research Validation Design
Stop guessing, start knowing.
I help you de-risk your service launch or feature by validating your value proposition with real users before you invest in heavy development.
How can I de-risk your new launch or feature?
✔ User interviews in 6 languages
✔ Personas discovery, Customer Journeys
✔ Rapid clickable prototyping
✔ Usability test, smoke test, preference test
Work examples: Validating Rabobank; User (proto) Personas
Trust, Scalability and Accessibility
In the impact sector, trust is your currency.
I build the visual infrastructure that makes your brand look credible to your audience and easy to scale for your developers.
How can I make your product a accessible and scalable?
✔ Brand identity (vibe, typography, colors)
✔ Accessible Design System (WCAG complaint)
✔ UI component documentation
✔ Creation of various marketing materials
Work examples: Quatt Brand Refresh; Quatt Design System
Optimization Design
Stop guessing, start growing.
I use data-driven design and behavioral psychology to identify friction in your funnel and turn visitors into active supporters.
How can I improve your conversion?
✔ Funnel audits and analytics set-up
✔ Heatmaps and traffic analysis
✔ A/B testing, surveying, multi-language user interviews
✔ High-fidelity design optimization
Work examples: Scaling Quatt (+20%🔥) ; Add postal code to hero banner (+81%🔥)
Continuous Design Support
A Senior Product Designer reachable in your Slack.
I join your team on a part-time basis to provide ongoing strategic design, iterate on features, and ensure your product grows with your audience base.
How can I keep supporting your growth?
✔ Weekly, bi-weekly or monthly design sprints
✔ Stakeholder alignment
✔ Features ideation and creation
✔ Continuous UX improvements
Work examples: Full projects; Design Bites
My work
Choose between a curated selection of Full Projects, to dive deeper into how I run projects from ideation to execution. Or check the Design Bites for quick glance at different mini-projects.
Full Projects
Collections of full projects showing the problem, how it was solved, and the results.
Projects: B2C - B2C - Dashboard - Landingpage
Design Bites
Quick and easy to scroll Design Bites collected from various projects.
A/B test - User interviews - AI generated content - Ads (more..)
Why work with me
Four reasons why working with me brings value to your product.
Data-driven design that converts
1
I combine qualitative & quantitative insights (user interviews, testing, A/B experimentation) to make design decisions. That means every interface, journey or funnel I design is built not just on instinct, but on user behavior and real metrics. The result? Better user engagement, smoother flows, and measurable conversion growth.
Full-Stack UX/UI Generalist, from research to launch
2
Need a design system, a landing page, dashboard, or complete product UI? I’ve got you covered, end to end. I handle everything: user research → flows & wireframes → UI & branding → handoff and support. For startups and SMEs, this means one reliable point of contact, minimal overhead, and consistent quality, no need for multiple contractors or agencies.
Agile & fast, built for changes that happen quickly and often
3
Startups, scale-ups and SMEs move quickly, pivot often, and I adapt. Whether you need a rapid MVP, a quick landing-page refresh, or fast UI tweaks before a launch, I can step in and deliver. I’m comfortable working in fast cycles, capable of iterating and refining without sacrificing usability or polish.
Growth & scale mindset, I design long-term value, not just pretty screens
4
Beyond aesthetics, I design with growth and scalability in mind: from building scalable design systems, to creating marketing assets, to refining funnels, to enabling future team expansion. My aim is to help your product not just look good, but to grow, convert, and evolve with your business.
Do you want to know more about me?
Have look at my profile.
UserSense strategic partnership
1. Research Strategy
Data is only as good as the questions asked. Therefore I design the Research Strategy by building the research objective and identifying your product’s highest-risk assumptions. I lead the process that uncover the "Why" behind the "What" while UserSense provide it’s services to target and recruit users fast.
Great product design isn't a guess; it’s an evidence-based decision. Through my strategic partnership with UserSense, I provide European startups with a professional research engine that bridges the gap between raw data and design execution. Here are 3 reasons why this is your winning ticket to build a solid and scalable product that users love:
2. Multi-language
Through the strategic partnership with UserSense I can access thousands of qualified participants across EN, DE, FR, NL, ES, and IT so you don't need to hire local agencies in every market. I manage the native research operations and build designs that convert based on users’ feedback.
3. Speed
By leveraging UserSense’s unmoderated and moderated testing infrastructure, I can gather high-fidelity user feedback in 48–72 hours. This allows us to keep a high-velocity design pace without skipping the validation step. I can then translate localized insights into a solid UI/UX roadmap before the developers write a single line of code.
Collaborations
Let's connect
If you have a project you would like to discuss, have a different type of business opportunity, or just want to say hi, fill out the form and I'll get back to you within 24-48 hours.
Frequently asked questions
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I mainly work with (but not limited to) startups and medium-sized companies, especially product teams that need to move fast, improve usability, or optimize conversion.
Whether you’re launching an MVP, redesigning a feature, or scaling an existing product, I adapt to your stage and needs. -
I do both, and each requires a different strategic toolkit:
For Existing Products (Optimization): I use behavioral data, heatmaps, and multilingual user testing to identify exactly where users are dropping off or losing trust. This is my Impact Accelerator track, where the goal is immediate ROI
For New Products (Validation): My focus is on risk mitigation. I help you move from a "gut feeling" to a validated roadmap. Using my Validation Sprint, we test core assumptions with native-market users before you invest in development, ensuring you don't build a product nobody wants.
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I can work on a hybrid model or remotely.
I’m based in Brussels so I can work on a hybrid base if the customer is based in Belgium or nearby. Alternatively, I can also work fully remotely with teams worldwide.
I’m comfortable collaborating async or joining your existing tools and rituals (Slack, Figma, Jira, Notion, etc.). -
In most cases, I can start within a few days to a week, depending on scope and availability.
For urgent needs (launches, quick fixes, MVPs), I can often adapt and work in short, fast cycles. -
Yes, very closely. I regularly work with developers, PMs, and marketers to ensure designs are buildable, scalable, and aligned with business goals. I provide clear handoff, documentation, and support during implementation.
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Yes. If you need continuous design support, I offer weekly or monthly retainers. This works well for startups that don’t need a full-time designer but want reliable, ongoing UX/UI support.
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Just reach out. We’ll have a short call to understand your needs, and I’ll follow up with a clear proposal, no obligation.
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I act as the Lead Strategist and Designer, while I leverage my partnership with UserSense to access a global network of native-market researchers and qualified participants. I architect the study in English, they execute in the local language, and I synthesize the raw data into a unified product strategy. You get the scale of a global agency with the direct communication of a single senior partner.
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Unlike traditional research agencies that hand over a PDF and leave, I translate every insight directly into high-fidelity, production-ready Figma designs. My goal is to give your developers a validated blueprint, not a reading assignment.
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I provide more than just Figma links. I deliver a complete handoff, including documented user flows, interactive prototypes, and a lean component library.