At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework. For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.
Clearly explain the problems with common heating and cooling solutions (e.g., split air conditioning comes with high upfront costs) while positioning Quatt products as the solution.
• Problem framing: Listed the most common issues faced by households using split air conditioning for cooling and gas for heating.
• Solution emphasis: Dedicated more space to highlighting Quatt products as the new, smart, efficient alternative.
