At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework. For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.

Brief

Develop a new set of ads to present Quatt products to the audience, clearly listing their most relevant benefits.

Design Rationale

• Contextual product display: Showcase each product in its real environment to help users visualize how it would look in their own home.
• Benefit-driven messaging: Highlight key product benefits, with a strong focus on financial advantages and energy savings, to attract and reassure price-sensitive users.