Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.
Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.
Rephrasing subtitles and USPs would help identify which copy drives the strongest conversion rate.
Variant 5, with the copy “Ook voor huizen met weinig isolatie” (“Also for homes with little insulation”), outperformed all others, achieving a 25% increase in conversion with 95% statistical significance.
