Design Bites

Quick and easy to scroll Design Bites collected from various projects.

AI: image to video

Optimized copy in the first viewport

A/B test
+25% increase in conversion

Add postal code to hero banner

A/B test
+81% increase in conversion

USPs section re-design

A/B test
+22% increase in conversion

Ads: Presenting the new products

Marketing

Ads: Hybrid financial benefits

Marketing

Ads: Communicate product USPs

Marketing

Ads: Problems vs solution

Marketing

User (proto) Personas

Workshop facilitation

Quatt Design System

Design system

Companies I worked with.

Ephicient logo2020INC logoOE logoThe Paak logo

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Frequently asked questions.

I mainly work with (but not limited to) startups and medium-sized companies, especially product teams that need to move fast, improve usability, or optimize conversion.Whether you’re launching an MVP, redesigning a feature, or scaling an existing product, I adapt to your stage and needs.

I do both, and each requires a different strategic toolkit:

For Existing Products (Optimization): I use behavioral data, heatmaps, and multilingual user testing to identify exactly where users are dropping off or losing trust. This is my Impact Accelerator track, where the goal is immediate ROI.

For New Products (Validation): My focus is on risk mitigation. I help you move from a "gut feeling" to a validated roadmap. Using my Validation Sprint, we test core assumptions with native-market users before you invest in development, ensuring you don't build a product nobody wants.

I can work on a hybrid model or remotely.
I’m based in Brussels so I can work on a hybrid base if the customer is based in Belgium or nearby.  Alternatively, I can also work fully remotely with teams worldwide.I’m comfortable collaborating async or joining your existing tools and rituals (Slack, Figma, Jira, Notion, etc.).