Quatt’s design system required a complete restructuring following a major Brand Refresh, informed by new audience insights and user research data. The goal was to ensure the design system reflected the updated brand identity while maintaining consistency across digital and physical products.
This project was a collaborative effort between the product design (app) and the industrial design team. Together, we explored multiple design directions, gathering and implementing feedback from the founders throughout the process. Once a direction was finalized, we built a cohesive design system and comprehensive brand guidelines to unify the visual language across teams.
The result was a streamlined, scalable design system with updated components aligned to the refreshed brand identity. The accompanying guidelines document was shared company-wide, empowering the marketing and product teams to maintain a consistent and recognizable user experience across all touchpoints.
