Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.
Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.
Adding small pieces of contextual information to each USP would give users more clarity and confidence, encouraging them to initiate the sales funnel.
The variant USP section led to a 22% increase in conversion compared to the old version.
