At Quatt, I was responsible for designing a variety of marketing materials, including digital ads. Working closely with the marketing manager, I received briefs based on the See–Think–Do–Care framework.For each campaign, I created three design proposals across multiple social media formats (1:1, 4:5, and 16:9), ensuring content was optimized for different platforms and audiences.
The brief was to communicate the financial benefits of the Quatt Hybrid, making complex information around costs and savings easy to understand for potential customers.
• Price-focused messaging: Based on our Personas, the target audience is very price-sensitive, so we emphasize how affordable a Quatt Hybrid can be.
• Trust builders: Incorporated Trustpilot and the Nationaal Warmtefonds (a well-known Dutch organization) to enhance credibility and instill confidence.
• Hero imagery: Used a large product image to make the Quatt Hybrid the visual protagonist.
