Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.
Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.
By asking for the postal code upfront, rather than later in the funnel, more users would provide their details to receive personalized results.
The postal code upfront variant significantly outperformed the control (without postal code), leading to an 81% increase in conversion and 95% confidence rate.
