Add postal code to hero banner
🛠️ Tools
Microsoft Clarity for Heatmps, Webflow Optimize for conversion metrics.
📊 Key metric
Clicks on the main CTA (Call-to-Action), which redirects users to the start of the sales funnel.
💭 Assumption
By asking for the postal code upfront, rather than later in the funnel, more users would provide their details to receive personalized results.
🎯 Results
The postal code upfront variant significantly outperformed the control (without postal code), leading to an 81% increase in conversion and 95% confidence rate.
